Locating benefits

The launch of Locatum provides a new platform for developing an accessible and distinctive geospatial narrative, excited and informed by the data, tools, trends and technologies but not defined by them. Stories or specific reference points in daily lives will serve to illustrate how the world of geospatial fits into and serves government, business and the citizen.

Shareholders, investors and leadership teams focus on sustainable returns from their assets. Data, and perhaps specifically location data, have become a key, if intangible, asset class, meriting increased investment, recognition and balance sheet value. Add in to that all the other always-on data sources, be it IoT, telematics, mobile or earth observation (EO) data and business gains powerful, global insights to guide sustainable investment decisions as well as operational excellence.

In future posts Locatum will explore both ends of this value chain through the lens of the every day - the life geospatial.